by Eugene Seagriff | Oct 16, 2015 | Marketing |
Marketing is essentially story telling. It should be non-fiction because integrity is everything if you want to stay in business. But it is still essentially a story, even if it as short as a benefit or tag line. The “story” has to answer two questions for the...
by Eugene Seagriff | Oct 1, 2015 | Business, Marketing, Product Marketing, Uncategorized |
Try as I might, I can’t get a bank to take “Likes”, “Friends”, or “Followers” for deposit. On the other hand, people are not always as responsive to pure advertising as we would like them to be (some are even going so far as to use ad blockers). Of course, people do...
by Eugene Seagriff | Sep 25, 2015 | Business, Marketing |
70% of businesses fail. In some industries it happens faster than others. These failed businesses were most likely founded by smart, hard-working people with great ideas, who had some money to get going. In my opinion, it shouldn’t be and doesn’t have to be this way....
by Eugene Seagriff | Sep 18, 2015 | Business |
Although most of my recent efforts have been around helping entrepreneurs, it has become apparent that investors often need help evaluating potential product and business investments. The large Venture Capital firms have analysts and product and marketing experts on...
by Eugene Seagriff | Sep 4, 2015 | Business, Product Marketing |
Before investing in a product and launch, you need to make sure there is a market that is big enough to support your goals. For example, the US government market can be roughly broken down into federal and state & local. Federal can be further broken down into...
by Eugene Seagriff | Aug 28, 2015 | Business, Marketing, Product Marketing |
So far, my product and marketing efforts have resulted in over $3 Billion in net sales. Clearly I’ve had my share of business success. As you can imagine, I also had a lot of failures along the way. Frankly I much prefer the successes! So I drilled down to the...
by Eugene Seagriff | Aug 13, 2015 | Business, Marketing, Product Marketing |
A $1 Billion company valuation is fantastic. It is unbelievable when the company has no actual revenue. In my (not always) humble opinion: If you can’t make a profit, you don’t have a business. I totally agree that large, existing companies can find value in buying...
by Eugene Seagriff | Aug 6, 2015 | Business, Customer Loyalty, Marketing, Product Marketing |
Every product has a value. The value has some relationship to its cost, but there is more to it. Some of the value comes from the features and benefits. With some features being obvious, and some being discovered over time. But what about the things that give you...
by Just Digital | Jul 16, 2015 | Business |
If somebody asked you what is the most crucial aspect of business to focus on to ensure success, what would you say? Some would choose Sales. Some would say Marketing. Many would claim it’s Leadership. Others believe it’s Systems. More than a few would be adamant that...
