by Eugene Seagriff | Oct 26, 2015 | Business, Marketing, Product Marketing |
Welcome to the Entrepreneur Economy. This is the best time in history to start a business, and you better start now. This is the best time in history to start a business. The barriers to entry in starting a business are essentially gone – all you need is a computer, a...
by Eugene Seagriff | Oct 16, 2015 | Marketing |
Marketing is essentially story telling. It should be non-fiction because integrity is everything if you want to stay in business. But it is still essentially a story, even if it as short as a benefit or tag line. The “story” has to answer two questions for the...
by Eugene Seagriff | Oct 1, 2015 | Business, Marketing, Product Marketing, Uncategorized |
Try as I might, I can’t get a bank to take “Likes”, “Friends”, or “Followers” for deposit. On the other hand, people are not always as responsive to pure advertising as we would like them to be (some are even going so far as to use ad blockers). Of course, people do...
by Eugene Seagriff | Sep 25, 2015 | Business, Marketing |
70% of businesses fail. In some industries it happens faster than others. These failed businesses were most likely founded by smart, hard-working people with great ideas, who had some money to get going. In my opinion, it shouldn’t be and doesn’t have to be this way....
by Eugene Seagriff | Aug 28, 2015 | Business, Marketing, Product Marketing |
So far, my product and marketing efforts have resulted in over $3 Billion in net sales. Clearly I’ve had my share of business success. As you can imagine, I also had a lot of failures along the way. Frankly I much prefer the successes! So I drilled down to the...
by Eugene Seagriff | Aug 13, 2015 | Business, Marketing, Product Marketing |
A $1 Billion company valuation is fantastic. It is unbelievable when the company has no actual revenue. In my (not always) humble opinion: If you can’t make a profit, you don’t have a business. I totally agree that large, existing companies can find value in buying...
