by Eugene Seagriff | Sep 4, 2015 | Business, Product Marketing |
Before investing in a product and launch, you need to make sure there is a market that is big enough to support your goals. For example, the US government market can be roughly broken down into federal and state & local. Federal can be further broken down into...
by Eugene Seagriff | Aug 28, 2015 | Business, Marketing, Product Marketing |
So far, my product and marketing efforts have resulted in over $3 Billion in net sales. Clearly I’ve had my share of business success. As you can imagine, I also had a lot of failures along the way. Frankly I much prefer the successes! So I drilled down to the...
by Eugene Seagriff | Aug 13, 2015 | Business, Marketing, Product Marketing |
A $1 Billion company valuation is fantastic. It is unbelievable when the company has no actual revenue. In my (not always) humble opinion: If you can’t make a profit, you don’t have a business. I totally agree that large, existing companies can find value in buying...
by Eugene Seagriff | Aug 6, 2015 | Business, Customer Loyalty, Marketing, Product Marketing |
Every product has a value. The value has some relationship to its cost, but there is more to it. Some of the value comes from the features and benefits. With some features being obvious, and some being discovered over time. But what about the things that give you...
